Keyword Research is a foundational aspect of search engine optimization (SEO) that involves identifying and analyzing the specific words and phrases that potential customers use when searching for products, services, or information related to a business. This process is crucial for developing an effective SEO strategy, as it helps businesses understand their target audience’s search behavior and optimize their content accordingly.
The process begins with brainstorming and compiling a list of potential keywords that are relevant to the business’s offerings. This can be done using various tools and techniques, including:
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